Daddy Analytics: Do you know your "Where"?
Tracking lead values in Salesforce can often be challenging. In the best case scenario you find out:
- Who are they?
- What do they want?
- When did they contact you?
- Why are they reaching out?
- And where did they find you?
If you can answer these questions you have the perfectly qualified lead. In most cases people are content with 1-4. This is a lead, after all, and being able to answer the Who, What, When, and Why makes it enough to reach out. However, it is the "Where" that helps you decide how effective your marketing dollars are being spent. If you know the lead came from a conference, then you can qualify the leads generated from that source as a value. As a result you will reinvest your marketing dollars accordingly.
This may sound simple enough--find the where and invest accordingly. However, finding "the where" when you’re dealing with web leads that you’ve never met face-to-face can be extremely challenging. Many organizations have a “Web Direct” source and call it good. But there’s so much more information you can glean - did they come from Google Adwords, your own blog, or a referral link? You won’t know and up until now you couldn't know.
Not long ago, potential clients would see our link on our partner sites, follow the link to our website, and submit a form - only for us to have no idea of how they heard about us. Daddy Analytics has solved this problem for us. Now, when someone fills out a form, we'll see what website they came from, which is incredibly helpful as we invest more time into marketing through our Salesforce partner relationships.
With proper mapping and consideration of URL sources we are now able to see what marketing efforts are effective. As a result we can apply funding to what works, not what we think MAY work. Moreover, this process is automated thereby reducing data entry and speeding up the sales cycle -- essential to any healthy lead generation process.
So it’s time to ask yourself...Do you know your “Where”? Daddy Analytics offers a free trial and lots of useful support – and might be particularly useful to organizations that use Salesforce and Google Adwords.
